Our Blog
Thoughts, news, and musings about beverages, technology, and our company.
Jun 4, 2025
Today’s Soda: Customizable, Indulgent, and A Little Dirty
At this year’s National Restaurant Association Show in Chicago, our team noticed something standing out amid rows of cutting-edge kitchen equipment, flavor-innovation labs, and beverage demos: dirty soda was everywhere.
May 5, 2025
Not Your Grandma's Soda Fountain: How Sidework Is Revolutionizing Dispensed Beverages
We’re replacing the soda fountain with intelligent tech, and it’s changing the way the world drinks. The future’s so bright, we’ll need to wear shades.
Apr 14, 2025
How Entertainment Venues Are Surviving (and Thriving) in 2025
The secret to thriving isn’t just bigger, better, or flashier—it’s about working smarter. For entertainment venues, that might just mean letting a machine handle the drinks, so they can focus on the magic.
Mar 27, 2025
4 Ways We’re Transforming The Beverage-Focused Drive-Thru
Drive-thrus symbolize the ever-growing desire for faster service - for consumers and businesses alike. Sidework is building tech perfectly suited to get more cars across the window, faster.
Mar 18, 2025
How QSRs Can Stay Ahead with Sidework
Sidework offers QSRs a way to tackle the growing challenges of rising costs, labor shortages, and customers demanding more value, speed, and options than ever.
Jan 31, 2025
Gregorys Coffee Served 4,000+ Drinks in Record Time on Black Friday
Black Friday is the ultimate stress test for coffee shops. Our customer Gregorys Coffee proved that with the right technology, even Black Friday chaos can feel like a calm, smooth pour.
Nov 12, 2024
Launch Event @ Gregorys Coffee in NYC
Last month, we invited our partners, the press, and some friends to celebrate the launch of our national rollout with Gregorys Coffee.
Oct 16, 2024
Solving Complex Drinks at Gregorys Coffee
The demand for complex drinks is skyrocketing, and it’s difficult for beverage venues to meet that demand without overwhelming staff. New York-based Gregorys Coffee felt that tension, and that’s exactly why they decided to partner with us for their recent nationwide expansion.
Mar 14, 2024
“We Just Need A Bowl”
Here’s the story of our first full-time coffee machine in NYC. We had some challenges.
Jan 4, 2024
Dry January: Embracing Mindful Consumption in the Hospitality Industry
The rising popularity of Dry January points to a larger consumer shift towards mindful consumption.
Nov 27, 2023
Startups and Community
Startup folks have a unique ability to optimistically identify faults, because we’re always just “one iteration away” from getting it right.
Nov 15, 2023
We’re Here, San Diego!
The startup community has always been important to us. Our CEO and Co-Founder shares his thoughts on last week’s article in the San Diego Business Journal.
Oct 24, 2023
Backbar rebrands to Sidework as it raises new capital, bringing total raised over $10 million
Backbar raises new capital, bringing total raised over $10 million, and rebrands as Sidework as they expand how they help hospitality raise their bottom line through beverages.