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# Our Blog

Thoughts, news, and musings about beverages, technology, and our company.

## [Today’s Soda: Customizable, Indulgent, and A Little Dirty](https://www.sidework.co/blog-home/not-your-grandma-zhzzd)

At this year’s National Restaurant Association Show in Chicago, our team noticed something standing out amid rows of cutting-edge kitchen equipment, flavor-innovation labs, and beverage demos: **dirty soda was everywhere**.

## [Not Your Grandma's Soda Fountain: How Sidework Is Revolutionizing Dispensed Beverages](https://www.sidework.co/blog-home/not-your-grandma)

We’re replacing the soda fountain with intelligent tech, and it’s changing the way the world drinks. The future’s so bright, we’ll need to wear shades.

## [How Entertainment Venues Are Surviving (and Thriving) in 2025](https://www.sidework.co/blog-home/entertainment-venues)

The secret to thriving isn’t just bigger, better, or flashier—it’s about working smarter. For entertainment venues, that might just mean letting a machine handle the drinks, so they can focus on the magic.

## [4 Ways We’re Transforming The Beverage-Focused Drive-Thru](https://www.sidework.co/blog-home/drive-thrus)

Drive-thrus symbolize the ever-growing desire for faster service - for consumers and businesses alike. **Sidework is building tech perfectly suited to get more cars across the window, faster**.

## [How QSRs Can Stay Ahead with Sidework](https://www.sidework.co/blog-home/1bihzbjkagjn1s1nm4i9012629rbtl-yzjyh-ee8l2-fzwgf)

Sidework offers QSRs a way to tackle the growing challenges of rising costs, labor shortages, and customers demanding more value, speed, and options than ever.

## [Gregorys Coffee Served 4,000+ Drinks in Record Time on Black Friday](https://www.sidework.co/blog-home/1bihzbjkagjn1s1nm4i9012629rbtl-yzjyh-ee8l2)

Black Friday is the ultimate stress test for coffee shops. Our customer Gregorys Coffee proved that with the right technology, even Black Friday chaos can feel like a calm, smooth pour.

## [Launch Event @ Gregorys Coffee in NYC](https://www.sidework.co/blog-home/1bihzbjkagjn1s1nm4i9012629rbtl-yzjyh)

Last month, we invited our partners, the press, and some friends to celebrate the launch of our national rollout with [Gregorys Coffee](https://gregoryscoffee.com/).